Marin&Cortéz

Shaping the brand

Marin&Cortéz needed a distinctive presence in real estate. The company lacked a defined identity and brand personality. We developed a complete branding project encompassing visual identity, applications and a positioning campaign.

Marin&Cortéz business card mockup in cream, brown and orange — Identity applied to business cards.

Mockup of the Marin&Cortéz visual identity guidelines — Brand guidelines presentation.

Folder mockup featuring the Marin&Cortéz visual identity — Corporate folder design.

Letterhead and pen mockup featuring the Marin&Cortéz identity — Stationery system.

Envelope mockup featuring the Marin&Cortéz symbol and identity — Brand application on envelopes.

Notebook mockup featuring the Marin&Cortéz visual identity — Identity applied to a notebook.

Promotional item proposal.

From identity to application

We developed the brand and its communication together, giving the different pieces a recognizable direction. Stationery and objects show how the visual system adapts to the company’s everyday materials.

Marin&Cortéz digital graphic with an illustrated house and a message about selling property — Illustration and messaging for property sales.

Marin&Cortéz digital graphic with an illustrated tablet and a message about buying or selling — Service communication in a digital format.

Marin&Cortéz digital graphic with an illustrated family on a sofa — A graphic focused on finding a home.

Marin&Cortéz digital graphic with an illustration of a plot and a message about building — Communication for finding land.

A brand that communicates its business

Illustrations and compositions carry the identity into messages about buying, selling and finding property. The design connects the brand’s personality with its services.

Mockup of a Marin&Cortéz advertisement in an urban setting — Outdoor communication proposal.

Marin&Cortéz outdoor advertising mockup on an urban display — Advertising application of the identity.

Marin&Cortéz flyer mockup with service information and a form — Informational material design.

Marin&Cortéz polo shirt mockup in cream with orange sleeves — Branded uniform proposal.

A consistent presence

Applications across advertising, information materials and uniforms show how the identity works across formats. Mockups present the design of each piece within the wider system.

Marin&Cortéz booth visualisation with graphics, a counter and a meeting area — Conceptual booth design.

Marin&Cortéz promotional counter mockup with an overhead sign — Promotional counter design.

The brand takes up space

The stand and promotional module extend the identity into physical space. They are part of the design work delivered to the client.

A brand still in use

2022 · Delivered

Client: Marin&Cortéz

The project was implemented and Marin&Cortéz continues to use the identity. It gave the company a foundation of its own for presenting itself and developing its communication. Scope: branding, visual identity, application design and positioning campaign. Printing and fabrication were not part of Studio 97’s assignment.

Scope: Strategy and naming · Visual identity and brand guidelines · Illustration · Stationery · Social media and outdoor advertising design · Uniforms and promotional items · Booth design

Credits

Strategy, identity and application design: Studio97.

Keep exploring.

Smiling CBIS teacher photographed against a blue background

Shaping the brand

From identity to application

A brand that communicates its business

A consistent presence

The brand takes up space

A brand still in use

Credits

Keep exploring.

Portraits in blue

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CBIS Seniors — Last day