Valles Azules
Hospitality brand exploration
A pause by the lake.
Giving a feeling its form
Valles Azules began as a luxury hotel concept on Lake Coatepeque, El Salvador. It combined the intimacy of a boutique hotel with the calm of a spa: a place to rest and connect with nature.
Imagining the experience
Calm, the natural surroundings and the character of the location guided the brand exploration. Stock imagery helped represent the atmosphere imagined for the hotel.
A vision for the project
The logo and applications helped visualize how the hotel could present itself and express its concept across different touchpoints. Mockups show those possibilities.
Connecting with nature
Our own plant photography completes the visual exploration, bringing a close view of leaves, layers of vegetation and changes in light.
Brand exploration
2022 · Exploratory proposal
Client: Private client
Concept project. Studio 97 developed the logo, brand applications and plant photography. The presentation combines original photography, stock imagery and mockups to represent the proposal.
Scope: Visual concept · Identity exploration · Logo design · Exploratory brand applications · Plant photography
Credits
Logo, visual exploration and plant photography: Studio97. Advertising imagery: stock resources.
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