Rabanne — Million Gold
Promotional space design
The character of the campaign, translated into space.
From campaign to display
We designed a display for Million Gold using Rabanne’s visual language. Gold and silver volumes, pedestals and campaign graphics form a composition that places the fragrance at the center of the space.
Volume, finish and product
The work connects the product, counter and graphic panels as a whole. Metallic finishes and geometric forms carry the campaign through each part of the design.
A presence from every angle
The different sides of the display maintain the connection between the campaign language and product presentation. The images show the design developed in 3D.
From concept to drawings
2023 · Display proposal
Intermediary: COSPER S.A. de C.V. — Perfumerías Magie
We developed the spatial concept, campaign adaptation, design, 3D modeling, renders and drawings, together with fabrication and installation direction for the production company. Intermediary: COSPER S.A. de C.V. — Perfumerías Magie. Images: project renders.
Scope: Spatial concept · Campaign adaptation · Display design · 3D modelling and renderings · Technical drawings · Fabrication and installation direction for the production company
Credits
Original brand identity, logos and campaign materials belong to the brand. Adaptation and display design by Studio97, following the brand’s guidelines and approval.
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